Topic

Continuities

Gifting Around the World: What Global Casinos Can Teach Us About Promotional Gifting

Casinos around the world are shaping gifting strategies through a cultural lens, and American operators can learn a lot by looking beyond our borders.

Read more

The Power of Surprise: Why You Should Give More Mystery Gifts

In the world of casinos, the goal is to create an atmosphere of thrill, anticipation, and entertainment. So why are so many casino marketers giving away promotional gifts in a way that lacks the very excitement they strive to generate?

Read more

Gift More Than The Home Team: 6 Licensed Items for Football Fans

Did you know? 74% of NFL fans root for teams that do not play in the state where they reside. When gifting licensed products, your promotion could unintentionally exclude many guests. Looking for an easy way to reward all football fans at your property? Your guests will always have home-field advantage by giving the gift of choice with ezGIFT ™

Read more

2025 GPS Trend Guide: 10 Items to Look for This Year

As your gifting program partner, we provide the best gifting experience for you and your guests. Part of providing quality gifts is identifying and executing the top trends each year. Stay ahead of the curve with these 10 trending gift ideas.

Read more

One or Two Trips: What Is The Ideal Way To Run Your ezGIFT™ Program?

Once guests choose a gift option, ezGIFT™ processes all the orders and ships out each gift. The gifts can be sent to the casino or a guest’s house, creating a quandary for casino marketers – do you ship gifts to the casino, creating a second trip? Or do you ship to guests’ houses, making gifting redemption easier than ever?

Read more

14 Creative Client Gifts Your Customers Will Want To Receive

It’s time to ditch tired fruit baskets and impersonal gift cards. Meaningful gifting sets an organization apart. Finding a unique gift for a client makes them more likely to reach out in appreciation.

Read more