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Data-driven rewards
with proven loyalty
GPS brings 25+ years of data and expertise, along with our consultative approach to generating long-term customers and brand loyalty.
Our solutions
Continuity programs
Recurring, themed gift sets designed to drive incremental visitation and play.
Sonar Ai
AI-powered calling and texting that reaches and re-engages your players automatically.
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Customer acquisition
New and reactivated customer acquisition using 1:1 data-drive multi-channel marketing.
ezGIFT®
Branded online gift stores - players redeem a code and we ship to their door.
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Passport
Our 100k+ gift marketplace is built for casino rewards and allows you to browse by budget, tier or brand.
In Product Sold
$329M
Security
SOC 2
Independently audited to SOC 2 standards - your program and player data stay protected.
25
+
Years as a trusted casino gifting partner. Loyalty solutions provider since 2001.
Inc. 5000 Honoree
7
x
Seven-time honoree on the Inc. 5000 list of fastest-growing private companies
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FAQ
Frequently asked questions
Everything you need to know about GPS's loyalty solutions and casino gifting programs, from strategy to implementation.
Still have questions?
What types of loyalty programs does GPS run?
GPS builds the full range of casino loyalty solutions: recurring continuity programs, points-based ezGIFT® online gifting, VIP shopping events, and player acquisition campaigns. We handle concept, sourcing, branding, warehousing, and delivery, either to your property or straight to players' homes.
How does the process work, from idea to delivery?
We start by learning your tiers, qualification windows, and goals. Then we design the program, source and brand the merchandise, warehouse it, and deliver on schedule. You get a single point of contact and a 100% on-time delivery track record.
What makes GPS different from a promotional products vendor?
GPS is built for casino loyalty, not generic promo. We bring 25+ years in gaming, a 100,000+ item catalog through Passport, name brands and GPS-exclusive brands your competitors can't offer, in-house creative, and data handling audited to SOC 2 standards, all under one roof.
Do we need a big team to run a program with GPS?
No. GPS acts as an extension of your marketing team. We handle sourcing, logistics, storefront builds, fulfillment, and player customer service. You focus on your guests; we run the program behind the scenes.
How do you measure results?
Every program is built to move real numbers: visitation, share of wallet, reactivation, and redemption. We track performance against your goals so you can show measurable ROI, not just gifts handed out.
